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Under Armour, Inc. (UA) Trade Card™

Under Armour, Inc. (UA)
15.3 0.33 (2.20%)
Sector: Consumer Durables and Apparel
Published by Capital Market Laboratories on 2018-02-24

What does this rating mean?
3Mo: +31.1%   |   6Mo: -0.8%  |   12Mo: -22.6%

10DMA: $14.4  |  50DMA: $13.6  |  200DMA: $15.6
What does this rating mean?


➜ UA generates $1.0463 in revenue for every $1 in expense, which is below the sector average of $1.07 but still yields an operating profit.

➜ UA generates $318,000 in revenue per employee which is below the sector average of $1.2 million.

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The bullish thesis for UA is simple: It's growing faster than peers. It's executing better than peers. It has a vision clearer than its peers and it has a stock price that has risen higher than its peers by huge amounts over the last two-years. Period.

While the stock market has been in correction mode, UA stock is up 19% in the last three-months and 52% in the last year.

Under Armour has stepped boldly into the sports apparel and sports celebrity endorsement segment going head to with industry giant Nike. UA CEO Kevin Plank has named a goal of building a $1 billion brand (from a $100 million basketball brand) around Golden State Warriors star (and NBA MVP) Stephen Curry with a focus on the Curry One (and Two) signature basketball shoe. With the Warriors and Stephen Curry winning the NBA championship, Plank's bet is looking pretty sweet.

Here's a chart of UA's revenue and net income through time. Note that revenue is at all-time highs, and net earnings (net income) are just off all-time highs.

UA has also dipped into Lululemon Athletica's business of "Wunder Unders." You can read our full write up on LULU here: How Lululemon Disrupted Everything But Now Faces Trouble. UA has found that high margins (i.e. premium prices) with a solid brand name can do wonders (no pun intended) for it as well. Hat tip to LULU for inventing the market and hat tip to both Nike and UA for imitating to compete.

But the real business model right now is simply: Beat Nike. In order for that to happen, UA is going to have to go after the basketball shoe market, and it is. CNN Money writes:

"Under Armour champs: Basketball superstar Stephen Curry wore Under Armour on his way to winning the NBA championship and becoming the most valuable player in the league. Young golfer Jordan Spieth surprised many by winning the Masters Tournament this year and followed that up by besting everyone at the U.S. Open. He, too, was sporting Under Armour attire." (Source: CNN Money).

That same source tells us that Nike currently owns about 90% of the basketball show market, but of course, the Curry One is the new face of the segment now that its namesake was named league MVP and become the NBA world champion with the Warriors. There is momentum for UA in this segment, it's tangible.

One last piece of the puzzle for UA is its foray into the Internet of Things for sports apparel. Under Armour claims it is adding a massive 100,000 new users a day to its Connected Fitness community platform. That's on top of the 140 million users already there. That makes the firm's social presence about 40% as large as Twitter.

The bearish argument surrounds some reasonable scepticism that this "social" piece will drive little return on investment and a fair question as to "where this is all going?". The bullish thesis, supported by UA's CEO Kevin Plank surrounds the idea that everything will eventually led to brand awareness, loyalty and eventually sales. The CNN Money article writes, "The signature piece of this vision is a gear tracker that allows people to track the performance of their shoes or other Under Armour pieces as they are working out."

The Elephant in the Room
UA announced a stock split which seems totally innocuous at first blush, but it is not innocuous. As InvestorPlace puts it so well:

"A stock split is tantamount to exchanging a $20 bill for two $10 bills — the owner of said cash still effectively holds the same value. Owners of UA won’t be getting two lower-priced shares of the same UA they own right now, though. Their current shares include voting rights, which allows them to pick who they want to be on the board of directors []. The {new} shares they'll be receiving as part of the Under Armour stock split are non-voting shares, meaning they’ll have less of a say if and when the time comes to select new board members.

If it seems like an underhanded move ultimately designed chip away at shareholder power, that’s because it is." (Source: Is the Under Armour Stock Split a Raw Deal for UA Owners?

For now, UA is a growing company that hasn't had a "miss" in a long time. There is tangible momentum in the business and the stock market reflects that rather abruptly.

UA has seen revenue (TTM) rise over both one- and two-years by 4.8% and 33.3%, respectively. Revenue in the most recent trailing-twelve-months is $4.92 billion. Last year UA reported $4.69 billion and two-years ago annual revenue was $3.69 billion.

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Technicals   |   Support: 11.95   |   Resistance: 16.54   

Death Cross Alert: The 50-day MA is now below the 200-day MA.
Swing Golden Cross Alert: The short-term 10 day MA is now above the 50 day MA.

UA has a four bull (high rated) technical rating because its trading above its 10- and 50-day moving averages, but below its 200- day moving average. The stock is up on the day and the 10 day MA is above the 50-day MA ("swing golden cross") which helps the technical rating.

Earnings Estimates
Earnings Date
Revenue (Mean)
Revenue (Median)
Last Quarter (Actual)
$1.41 billion

Fundamentals Rating Summary

Metric Current 1yr Ago 2yr Ago Direction
Revenue (TTM US$ Millions)Rising 4,916 4,691 3,688 Rising

Operating Margin (QTR)Falling 1.05 1.16 1.17 Falling

Net Income (TTM US$ Millions)Falling 143 259 215 Falling

Cash from Operations (TTM US$ Millions)Rising 311 233 -22 Rising

Stock Returns and Chart

UA is up +31.1% over the last three months and down -0.8% over the last six months. The stock has returned -22.6% over the last year.

Before we dig into the fundamental trends that drive the rating, let's look at a two-year stock chart with regression channel and 10-day momentum (on the bottom).

Note: You can change time horizons by clicking the or buttons near the bottom of the chart. You can examine a one minute day trading chart by clicking the at the top left corner of the chart.

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Now let's examine the visualizations of the critical financial measures.

Enter Symbol

Revenue (TTM US$ Millions) 4,9164,6913,688Rising

Revenue over the trailing twelve months (TTM) for UA is rising. For the most recent (annual) period the company reported $4.92 billion from $4.69 billion a year ago, or a 4.8% change. Two years ago revenue (TTM) was $3.69 billion which is a change of $1.23 billion a (33.3% move).

What do all these numbers mean?
UA's fundamental rating benefited these results:
1. The one-year change was positive (but no extra points were given for a large percentage increase).
2. The two-year change was positive.

Let's look at Revenue (TTM US$ Millions) in the chart below.

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Enter Symbol

Operating Revenues/Operating Expense

Operating Revenues/Operating Expense
This ratio (which simply represents how much revenue is generated per one dollar of expense) must be at a minimum above 1.0 in order for a company to turn an operating profit. For the latest quarter UA showed a ratio of 1.05.

What do all these numbers mean?
A year ago Operating Revenues/Operating Expense was 1.16. In the last year we can see operating margins are decreasing but are greater than 1.0 for the most recent period.

UA's fundamental rating was affected from the operating margin numbers in two ways:
1. The current value is above 1.0 (the firm generates an operating profit).
2. The one-year change was negative (lowers the rating a little bit).

Let's look at Operating Revenues/Operating Expense in the chart below with the total assets in the orange line.

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Revenue per Employee

Before we turn to earnings and cash flow analysis, let's look at a different view of revenue on a scatter plot with peers for some perspective.

On the x-axis we equal space the companies and on the y-axis we plot revenue per employee (TTM) in $millions. For this chart, the upper right hand corner is "best" and the lower left hand corner is "worst." The company with the top revenue per employee is marked in green.

UA 's value is $318,000 million per employee (find it on the y-axis).

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Net Income (TTM US$ Millions) 143259215Falling

Net Income (after tax profit) over the trailing twelve months (TTM) for UA is falling. For the most recent trailing-twelve-months (TTM) the company reported net income of $143 (million). That's a decrease in the most recent year from $259 (million) or a -44.90% change and a decrease from two-years ago of -33.44%.

In our next chart we plot Net Income (TTM US$ Millions) in the blue bars and the quarterly results in the gold line. Note the falling bars from a year ago (four quarters ago).

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Cash from Operations (TTM US$ Millions) 311233-22Rising

Cash from Operations (TTM US$ Millions) is a critical determinant of stock price since market cap is the present value of all future free cash flows. For UA the metric is falling (it was $233 million last year). For the most recent trailing-twelve-months the company reported Cash from Operations (TTM US$ Millions) of $311 million. That's a rise in the most recent year from $233 million (a 33.44% increase.)

This measure of cash is up $333 million from -22 two-years ago.

For our next chart we plot Cash from Operations (TTM US$ Millions) in the blue bars through time. Note the falling bars from a year ago (four quarters ago).

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