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Netflix (NASDAQ:NFLX) stock is down 30% from its highs and it has gone from the best performing stock in the S&P 500 in 2013 and 2015, to an underachiever in 2016 rather quickly.
While the company announced sweeping worldwide expansion, it has seen a drain on free cash flow to fund that expansion and a new round of competitors looking to dethrone it. But, data we received today proves, yet again, that there is one king of streaming video on demand (SVOD), and it's Netflix, without question.
The bearish attack surrounding Netflix can best be illustrated in a chart. Here is the firm's cash from operations for all time:
But, while that chart looks like a company in free fall, of course, all of this comes on the heels of Netflix's (NASDAQ:NFLX) unprecedented 130 country expansion announced in January. Here is the company's footprint, with the green areas of the world map representing new markets as of 2016:
And the evidence, even before today's news, that the expansion is working comes simply from the revenue chart:
Now, here's the breaking news.
The fear of the expansion for Netflix was that it would not be able to grow its brand outside the United States as well as it has stateside. With growth slowing domestically and a huge gamble on international growth, there was reason for worry. Today we learned that the worry was over blown, and so too quite possibly the stock price drop.
Barron's reported that Piper Jaffray's Michael Olson saw positive survey results recently conducted on 2,000 Internet users in Brazil & Mexico. He found awareness of Netflix, as well as intent to subscribe, is high (BARRON'S).
The analyst extrapolated those survey results into some rather lofty expectations:
That's explosive growth. But Olson isn't on his own here. Barron's also reported that UBS's Doug Michelson reviewed findings of his European colleague, Richard Eary, covering online media on the continent.
Mitchelson went on to say that "management continues to suggest that only about 20% of international viewing is from local content and that U.S. content continues to travel well everywhere, including in the rest of world markets launched this year."
This is critical because it means that Netflix can focus its spend on US based original content rather than a wild spend on various countries with no substantial estimate as to how each region would do.
Finally, Mark Mahaney with RBC Capital may have been the most bullish. Here are a few snippets
Further, from his research in France and Germany he found a willingness to pay for streaming content rising materially: 37%/32% of French/ German respondents "Extremely" or "Very" likely to pay for content vs. 21%/20% in December. Further he found rising penetration rates and extremely high (87%) customer satisfaction.
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Amazon.com (NASDAQ:AMZN) announced a few weeks ago that it has spun its SVOD service out of Amazon Prime as a stand-alone product. That's simply a direct competitor to Netflix. Further, Alphabet (NASDAQ:GOOGL) Google's YouTube already announced its YouTube Red service -- a premium service for SVOD along with original content spends.
Even Facebook (NASDAQ:FB) announced a standalone SVOD product to compete with YouTube and Netflix and Apple (NASDAQ:AAPL) to has invested in original content for its Apple TV ecosystem.
But even given this competition, Netflix maintains a strangle hold on the United States market:
With new evidence from several sources that the Netflix expansion overseas is working, we have to look now at that cash investment and believe that it's worth it and could very well lead Netflix up from its $7 billion base to somewhere near $20 billion in the next five years.
WHY THIS MATTERS
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