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TubeMogul

Date Published: 2016-08-04

Author: Ophir Gottlieb

BREAKING
In a seemingly innocuous press release, TubeMogul Inc has apparently landed Wal-Mart Stores, as a customer.

STORY
In a GlobeNewswire press release from TubeMogul Inc, we got a powerful statement from Wal-Mart Stores, of Canada after a training academy session. Here it is (emphasis added):

"
TubeMogul's Client Certification Program gave me a deeper understanding of today's programmatic landscape and TubeMogul's technology platform, which will certainly play a meaningful role in our digital media campaigns

"

Source: Patrick Djandji, Walmart Canada

TubeMogul Inc just completed a client training academy with some of the biggest names in advertising. It wasn't just the giant that is Wal-Mart Stores, L'Oreal Canada, Chameleon Digital Media and AdaptMedia also sang the praises of the TubeMogul platform. And the topper to it all was a quiet little paragraph sitting on its own at the end of the press release:

In post-training surveys, over 90% of global attendees reported that they "would recommend this program to others in the industry."

TubeMogul Inc is famously known for its technology driven ad platform that focus on the revolution that is online video advertising. TUBE has deals with Facebook (NASDAQ:FB), Instagram, Twitter (NYSE:TWTR) and Snapchat. The author is long shares of TubeMogul and Twitter (NYSE:TWTR) and has no position in Wal-Mart Stores, Inc or Facebook

WHY THIS MATTERS
Facebook and Google just crushed earnings and nearly all of their business comes from advertising. But that world is changing dramatically toward video. TUBE is one technology company that will power this revolution, regardless of whether it's Facebook, Google, Twitter, or whomever that will end up with the largest audience.

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