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Twitter (NYSE:TWTR) and Facebook (NASDAQ:FB) Readers Differ

Date Published: 8-02-2016

Author: Ophir Gottlieb

NEWS RESEARCH
The Pew Research Center published the behavior of Twitter (NYSE:TWTR) and Facebook (NASDAQ:FB) news readers and how they differ.

HOW THEY DIFFER
We start the narrative by noting the potential for a rather obvious flaw in a comparison, which is that Facebook (NASDAQ:FB) has 1.7 billion monthly average users while Twitter (NYSE:TWTR) has just 313 million. But, we can detangle the size of audience factors and we find some great data.

An analysis of 75,000 articles, some of them long and some of them short, found across the board more engagement for Twitter users than Facebook The research categorized long articles as those with 1,000 words or more and short stories as those with 101 words to 999 words. Here's how they played out in an image:

Twitter readers spend more time engaged with each type of article than Facebook users, but the data goes deeper into how each reader type may differ.

“
Twitter users are about twice as likely as Facebook users to say they follow breaking news there (59% vs. 31%).

And they are more likely than Facebook users to directly follow news organizations, reporters and commentators (46% vs. 28%).

”

Source: Pew Research

And then we get two more gems of data regarding how news readers differ from each company. First, Twitter readers report seeing news about sports, business, international affairs and politics at a rate 400% higher than Facebook users.

Finally, while readers of both Twitter and Facebook generally don't consider the social media as their most important source of news, 9% of Twitter readers say it is the most important source, while only 4% of Facebook readers say so.

Not to be outdone, however, 28% of Facebook (NASDAQ:FB) readers comment on posts about government and politics while just 13% of Twitter readers reply to tweets about government and politics. The like versus favorite numbers also sway in Facebook's favor 43% versus 17%.

The author is long shares of Twitter (NYSE:TWTR).

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