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Twitter Inc. (NYSE:TWTR) Monetizes Periscope
Twitter Allows Ads For Periscope
Written by Ophir Gottlieb; Date Published: 2016-09-07Author: Ophir Gottlieb
Preface
Twitter Inc. (NYSE:TWTR) has finally turned to a monetization strategy for Periscope.
STORY
Business Insider tipped us off to Twitter's blog post surrounding a monetization strategy for Periscope. It's just a start, and it’s hardly complete, but it's here.
Periscope has been the one shining light in the Twitter Inc. (NYSE:TWTR) engagement and monthly average user growth problem. Live streaming video is the new black and Twitter shareholders have been long awaiting a revenue model. Here's what Twitter announced:
"
Today, we are introducing a new way for brands to join and add to the Twitter conversation using live video broadcasts and highlights from Periscope.
Today, we are introducing a new way for brands to join and add to the Twitter conversation using live video broadcasts and highlights from Periscope.
"
Source: Twitter Official Blog
WHAT'S GOING ON
The blog post runs a little long in both its description and praise for Andy Roddick, the ex-US tennis star that was the launching pad for the program, but once we sift through that, we do find some more gems. Here's some more:
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The Amplify program works in partnership with content creators and brand partners to create unique, immersive experiences on Twitter and Periscope. This campaign will appear in a few ways on Twitter: Periscope broadcasts will be shared through Tweets from @andyroddick, select broadcasts will appear as Promoted Tweets from the brand launch partners, and branded broadcast highlight videos will be Tweeted by Andy and shared by the brand partners.
The Amplify program works in partnership with content creators and brand partners to create unique, immersive experiences on Twitter and Periscope. This campaign will appear in a few ways on Twitter: Periscope broadcasts will be shared through Tweets from @andyroddick, select broadcasts will appear as Promoted Tweets from the brand launch partners, and branded broadcast highlight videos will be Tweeted by Andy and shared by the brand partners.
"
Source: Twitter Official Blog
As we can read above, the monetization strategy is hardly fully fleshed out, but it's a start, and Twitter Inc. needs a start -- badly.
The author is long shares of Twitter Inc. (NYSE:TWTR).
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