Twitter Allows Ads For PeriscopeWritten by Ophir Gottlieb; Date Published: 2016-09-07
Author: Ophir Gottlieb
Twitter Inc. (NYSE:TWTR) has finally turned to a monetization strategy for Periscope.
Business Insider tipped us off to Twitter's blog post surrounding a monetization strategy for Periscope. It's just a start, and it’s hardly complete, but it's here.
Periscope has been the one shining light in the Twitter Inc. (NYSE:TWTR) engagement and monthly average user growth problem. Live streaming video is the new black and Twitter shareholders have been long awaiting a revenue model. Here's what Twitter announced:
WHAT'S GOING ON
The blog post runs a little long in both its description and praise for Andy Roddick, the ex-US tennis star that was the launching pad for the program, but once we sift through that, we do find some more gems. Here's some more:
As we can read above, the monetization strategy is hardly fully fleshed out, but it's a start, and Twitter Inc. needs a start -- badly.
The author is long shares of Twitter Inc. (NYSE:TWTR).
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