Apple Inc. (NASDAQ:AAPL) Faces China's Corruption
HISTORY: 2002 iPHONE
In 2002 Apple applied for a trademark in the electronic goods category in China. This was nearly five years before the launch of the iPhone itself. The trademark was not granted. However in 2007, once the iPhone was a known product, a Chinese company called Xintong Tiandi Technology (XTT) then applied for the iPhone trademark in leather goods in 2007, and it was granted in 2010.
Nobody was overly worried about this because first, the trademark went to a non-competitive industry. Then, in the years to come, the iPhone trademark has had trouble worldwide. Apple lost the right for local carriers to use the iPhone name in Mexico back in 2014 because a local company had trademarked iFone in 2003. It also faced a trademark battle in India the same year, where a local company claimed confusion with its own brand, iFon (9TO5Mac).
HISTORY: 2016 iTunes
On April 22nd of 2016, China shut down Apple's online book and movie services in the country, suggesting an intensifying campaign to bring Web content in line with Beijing's stringent guidelines for traditional media (WSJ).
This came as a much bigger surprise because Apple had done so much work in China to garner goodwill from the ruling Communist government. The ruling did not seem Apple specific, again, because the totalitarian government in China had done the same type of content censorship with Google, Facebook and Twitter. This seemed to be more of a case where Apple stepped into a red zone, outside of hardware, and China doesn't let anyone in to that zone.
Here's a take from Forbes surrounding that event:
The Forbes article goes on to read "On a fundamental level, Beijing wants to keep foreign firms from dominating China's information sector and from posing an existential threat to the CCP's monopoly of power. China may have to pay a high price for such resistance. They may have to use inferior technology, products, and services. But such costs are considered affordable to the regime because they are borne almost exclusively by ordinary Chinese people."
At this point, multi-billionaire Carl Icahn sold his stake in Apple.
What the press did not do a great job of covering was the last part of Icahn's statement, which reads: "[If China] was basically steadied," he would buy back into Apple.
Apple's CFO and CEO did comment on the sale. CFO Luca Maestri said: "We remain very optimistic about the China market over the long term, and we are committed to investing there for the long run.
RIGHT NOW: 2016 APPLE IPHONE
But the most disturbing news came out last week. Here it is:
Even though Apple noted, correctly, that "iPhone 6 and iPhone 6 Plus as well as iPhone 6s, iPhone 6s Plus and iPhone SE models are all available for sale today in China," there's no way to read this move from China other than all out totalitarian, nationalistic and brutal.
The Wall Street Journal reported earlier Friday that some stores stopped selling the phones months ago and are switching to newer models. Apple will soon end production of the banned iPhone 6 models, a person familiar with the production plans told the Journal.
WHAT'S REALLY HAPPENING
After reading everything above, it can seem as though China is slowly dropping the hammer on Apple, as home grown companies are delivering smartphones that are "good enough" if not better than Apple. The populace at large, it could be argued, will not be harmed.
What was not properly reported other than by CNBC was that "this is a patent filed in a Beijing court for Beijing only, and it's about the outside look of the phone. It has nothing to do with the technology of the thing" (John Rutledge, Chief Investment Strategist at SAFANAD).
Some comfort can be had with reality that the iPhone ban was isolated to an older iPhone model, a single city (Beijing) patent law, and the fact that it has only to do with the outside of the phone rather than the technology inside. Further comfort can be found with the reality that this single ban, in isolation, will have no material impact on Apple's revenue or profits.
WHAT'S GOING TO HAPPEN China depends on Apple just as Apple depends on China.
If the country truly turns Apple out, it would be a disaster for the country's growing move to attract foreign companies to build research and development centers in the country -- to go beyond manufacturing facilities that make use simply of inexpensive labor. As China's labor force becomes more expensive, foreign companies are already hopping out of town to go to other lesser developed countries for labor. Further, Foxconn, the massive Apple and Samsung supplier, has replaced sixty thousand Chinese workers with robots.
Marketwatch reported that the "Apple supplier says automation has freed up its employees for higher value-added roles, such as in R&D." That's exactly what China wanted to hear.
Nipping at the heels of Apple simply reminds the Chinese populace that the government is in charge, but that other than posturing, this isn't (yet?) the disaster that the man stream media will have us believe. But this is getting dangerously close to playing politics rather than doing research for investments.
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Thanks for reading, friends. The author owns Apple shares.
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