Hint: It’s not just by making more beer.
After announcing a sales decline of 2% during its most recent earnings call, Molson Coors ( NYSE:TAP ) made a surprise announcement: It is changing its name from Molson Coors Brewing Co. to Molson Coors Beverage Co. This may seem like a minor change at first glance, but the underlying reason may say a lot about the future of the alcoholic beverage industry, specifically for the struggling U.S. segments of Molson Coors and its beer giant peer Anheuser Busc...
Read more: The Motley Fool