CML Research Archive - Articles by james kaplanAbout the Authors
May 10, 2016 - Technology and the stock market are now, more than ever, driven by an elite group of companies that are creating a new era in business where the leaders are both large and nimble, where pioneering businesses optimize revenue streams while simultaneously taking huge risks with time horizons measured in decades.
May 04, 2016 - There is a juggernaut advertisement buying firm called Magna Global that is responsible for around $37 billion in marketing investments on behalf of clients like Johnson & Johnson and Coca-Cola. The company just announced that it has moved $200 million in ad spends away from TV ads and to Google's YouTube for online video ads.
Mar 17, 2016 - As is the case with almost every new Apple product, the voices of the skeptics are louder and more cantankerous than the believers. Now the same raft of criticism is being lobbed at the Apple Watch, but get ready to learn about what's really happening with Apple's new wearable -- we'll need to look past the headlines that have filled our minds with a narrative steeped in pure conjecture and surrounded in cognitive dissonance.
AAPL | GOOGL | AMZN
Feb 13, 2016 - Let's stop for moment before the panic sets in and think about the context. Let's look at all the reasons the skeptics are dead wrong and why Apple will continue to build upon the world's best business. And by the way
Feb 11, 2016 - Apple is positioning itself to enter into one of the world's largest and most competitive industries. The road to success is fraught with hazards and the potential reward is huge. Apple has built one of the strongest brands in history
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